POSITIV GROUP Social Enterprise and Guide GURU Xperience

Mission Statement (2025)

POSITIV GROUP Social Enterprise Co., Ltd. is committed to advancing sustainable tourism by integrating clean energy solutions into the tourism industry. Through collaboration with leading Thai universities, government agencies, and local communities, the company has successfully launched its first initiative: introducing electric long-tail boat engines for local operators in Uthai Thani Province, creating a zero-emission travel route.

Our mission is defined in three key dimensions:

1. Environment
   We are dedicated to designing environmentally friendly travel routes while promoting renewable energy adoption. This includes partnering with suppliers who utilize electric and solar power, as well as working with local communities to implement electric long-tail boat engines for sustainable water transportation.
2. Culture and Lifestyles
   We strive to respect and preserve the fragile cultural diversity, local heritage, and unique identities of Thailand. These elements are brought to life through tourism experiences such as culinary journeys and ethnic cultural tourism, creating meaningful connections between visitors and local traditions.
3. Economy and Revenue Distribution
   We empower communities to actively participate in tourism management by prioritizing local resources—homestays, restaurants, activities, transport services, and local guides. This approach ensures tangible income distribution and strengthens local economies.